An innovative physical activity program that harnesses online social networks.
An innovative physical activity program that harnesses online social networks, called Active Team. The program targets physically inactive adults, and encourages them to join their Facebook friends in a 100-day physical activity challenge.
The app is based on the Theory of Planned Behaviour, which emphasises the role of social influence in determining health behaviour, and Fun Theory, incorporating gamification features to maximise and sustain engagement with the app.
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